Once upon a time there was a 15 yr old boy who never wanted to grow up and imagined that if he could surround himself with bicycles and fishing gear for the rest of his life, he’d always be happy and always be young at heart. Almost a decade later, that same boy was fixing, racing and riding bicycles in Minneapolis and the dream had become more of a plot.

The Angry Catfish Bicycle Shop + Coffee Bar is the Presenting Sponsor for all Advocate Cycling Productions’ events in 2015. Josh and his crew have long supported the Chequamegon 100, as well as finishing the event many times. When we presented them with the idea of growing the giving idea of Chequamegon 100 out to other events, they jumped at the chance to join us. We are happy to have the best bike shop in the Metro on board with us, since I spend most of my time there getting wired on Sea Salt Mochas anyway.


Wolftooth is a group of hardcore cyclists that found themselves spending a lot of time talking about bike components. Like most racers they were always looking for new products that could make bikes lighter, faster, or more reliable. They all come from engineering and manufacturing backgrounds, so naturally they focused on how to make the products on the market today even better. The company was founded to design and manufacture unique cycling components that emphasize function, performance, and reliability to meet the needs of fellow racers and riders.

Brendan from Wolftooth has been our 100 mile winner in the past, and Mike and Dan have ridden it too. We really like it when our supporters are also our riders, and we are happy to have Wolftooth on board. With the growth of the Chequamegon 100, our expenses increase, but we always want to make sure 100% of the entry fee goes to the trails, so Wolftooth has graciously funded the majority of our operating expenses for the race.

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Rounding out the line, we have Twin Six and the Angry Minnow returning as Supporting Sponsors. Both have been supporting the Chequamegon 100 for a long time, they believed in us before we had our ducks in a row. And for you, that means there will be some cool gear and cold beer at the finish line for you.

First and foremost, Twin Six is a small group of people who love to ride and believe that the time is overdue for better designed cycling lifestyle apparel and goods. We feel as though the gear we pull on is a statement of our style, identity and self. The industry’s slow uphill grind to better graphics has turned riders into unwilling billboards, moving color explosions and unfortunate cartoon characterizations. Twin Six has seen enough.

From the hoppy River Pig Pale Ale to the golden Honey Wheat to the hearty Oaky’s Oatmeal Stout, the Angry Minnow Brewery takes pride in brewing flavorful beer in small batches.

logo    Ideal Market

We would also like to thank the friends that help make Chequamegon 100 possible by giving us a place to play.  When you return to the Chequamegon area to ride, these are the people responsible for supporting all of the recreational opportunities that abound in the Northwoods, even when we are not there. Please support them and thank them for what they do, as they graciously let us host our event with them free of charge, so that we can put the greatest amount possible to the trails.

  • Lakewoods Resort – For over 100 years Lakewoods has been a part of recreation in the Chequamegon area.  They have been our host for the last four years.  Contact Lakewoods to make reservations for lodging for the event.  Be sure to mention that you are attending the Chequamegon 100 for special rates.  More details to come.
  • River’s Eatery – As it has for the past three years, The Chequamegon 100 will be finishing in downtown cable at River’s Eatery.  Pizza, Beverages, and a great place to hangout and tell stories around a backyard fire will be available from the great folks at River’s Eatery and the Ideal Market.  Winter, Spring, Summer, or Fall…River’s Eatery is always the place to stop in the northwoods after skiing or riding!

Last, but not least, we need to thank the following people for their continued work in putting this event on. Every person who puts on the Chequamegon 100 is a volunteer, so give them a thanks.

  • Ron Bergin
  • Porter Million
  • Ryan Horkey
  • Odia Wood-Krueger
  • And many others who help set course the day before the event!

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