Announcing the 2015 Chequamegon 100!

The date of the Chequamegon 100 for 2015 will be June 20th. At 7am, riders will take off for a 100 mile journey, and at 8am, the 62 mile riders will start.

There have been a lot of changes this year, as we have grown, and decided to turn the Chequamegon 100 from a hobby into a legitimate business. We have always believed in running the Chequamegon 100 as a not-for-profit, and so when we decided to incorporate, we spent considerable time exploring the various business structures available. Nothing seemed to fit, until we attended a talk at a law group about various business methods, including a new one for Minnesota called Benefit Corporations. A new law just in effect on January 2nd, it allows businesses to file as a Corporation, but have a mission similar to a non-profit. That mission is then registered with the state, and the corporations are required to file yearly with a report about the actions they took to accomplish this mission. We chose to incorporate as a Benefit Corporation, alongside other great companies such as Finnegan’s Beer, Peace Coffee, Sunrise Banks, and others on the first day Minnesota would allow us to. This gives us structure to operate more efficiently, but still upholds our mission of giving 100% to the trails.

We are incorporated at Advocate Cycling Productions, SBC, and with this we intend to grow the idea of the Chequamegon 100 to other areas. For 2015 we have also acquired the Minnesota Rusty Ride on the Cuyuna trails, and we will be running the first ever Gitchee Gumee Traverse on the urban singletrack of Duluth, MN. We have also formed as a central resource for our events, as well as cycling advocacy and trail issues for the upper midwest. Look for more information on that in the future.

The Chequamegon 100 will continue on as always, the new structure just allows us to be better planned for future growth of other events, and hopefully spreading our idea that events can be put on for the good of the trails they are on.

Now, onto the details!

  • Registration is live and open! We are moving to a new lottery system this year to give all people a fair chance of making the 250 person roster. Click the link above to download the form. Registrations must be in by February 14th.
  • The Angry Catfish Bicycle Shop has stepped up and is our presenting sponsor for all Advocate Cycling Productions events in 2015. Wolftooth Components is the title sponsor of the Chequamegon 100, and Twin Six and Angry Minnow Brewery are rounding out our list of sponsors that help us raise our operational costs so that we can always donate the full entry fee to the trails.
  • The course layout will be very similar to the previous two years, starting at Lakewoods, and ending at the River’s Eatery in Cable. As always, Mick at River’s Eatery is gracious enough to let us throw a party at his place after the event.
  • We are always looking for volunteers interested in helping us set up and tear down the course. Interested in riding a bit of course and helping us out?
  • We recommend the lodging at Lakewoods Resort. They have a block of rooms for us, and are always extremely accommodating. Plus, you are right there and ready for the start!
  • The Chequamegon 100 will now be timed by Webscorer. This system allows finish times and DNFs to be automatically uploaded to the web, for faster and more accurate results.
  • Many more details will come as we get closer to the event.

Questions? Let us know in the comments, or send an email to odia (at)

See you on the trails!

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